Ask Amory
Your questions answered by RMI cofounder Amory Lovins
Amory B. Lovins is known as the Einstein of energy efficiency. His earth-shaking ideas on energy security, efficiency, and renewables have changed the field for more than 40 years. His thoughts continue to change hearts and minds today. He is the cofounder and chairman emeritus of RMI and an adjunct professor at Stanford University. This page honors his legacy and spotlights his current work, giving a glimpse inside Amory’s brain.
Original illustration by Ricardo Martinez. The thoughts and ideas expressed on this page are Amory’s alone and don’t necessarily reflect those of RMI broadly.#askamory
Ask Amory
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Ask AmoryAmory's Latest Work
From Deep Crisis, Profound Change
The Ukraine crisis shows that we must now act with speed, agility, coordination, and an integrated vision to create a prosperous climate-safe and energy-secure world.
Six Solutions to Battery Mineral Challenges
Claims that it’s immensely destructive if not impossible to find enough minerals to make all the batteries that a global fleet of EVs will need are often exaggerated. They can become manageable if we include solutions often overlooked.
Three Myths About Renewable Energy and the Grid, Debunked
How renewable energy and new methods of energy management and storage can lead to a clean, reliable electricity grid.
Decarbonizing Our Toughest Sectors—Profitably
In this decade, a rich stew of new technologies, materials, design methods, financial techniques, and business models, along with smart policies and aggressive investments, could revitalize, relocate, or displace some of the world’s most powerful industries.
Profitably Decarbonizing Heavy Transport and Industrial Heat
Transforming the “harder-to-abate” sectors of heavy transport and industrial heat Is not uniquely hard and can be lucrative.
Geothermal Power’s Competitive Landscape
A transcript of Amory's address for Pivot2020, a geothermal energy event hosted by the Geothermal Entrepreneurship Organization at the University of Texas at Austin and the International Geothermal Association.
Amory's Classics
Energy Strategy: The Road Not Taken?
In this landmark piece from 1976, Amory Lovins describes the two energy choices then facing the nation.
A Roadmap for Natural Capitalism
This synopsis of Natural Capitalism: Creating the Next Industrial Revolution was published in Harvard Business Review.
Reinventing Fire
Built on 30 years of practice, Reinventing Fire roadmaps how to run a 158%-bigger US economy in 2050 needing no oil, coal, or nuclear energy — $5 trillion cheaper.
Applied Hope
Amory Lovins outlines RMI's fundamental concept of “Applied Hope.”
Videos & Podcasts
“What will be your legacy? When your shareholders in this decade, and later your grandchildren in your retirement, ask what you did to meet humanity’s supreme energy challenge, how will you answer?”
- Amory Lovins
In The Media
Andlinger Center for Energy and the Environment
annual meeting spotlights next-decade technologies and design approaches for the clean energy transition
Scientific American
Is Space-Based Solar Power Ready for Its Moment in the Sun?
Energy Intelligence
Interview: Amory Lovins on MIT's AP1000 Cost Report
Scientific American
From Designing a House to Editing Text, Sometimes Less is More
Bulletin of the Atomic Scientists
An energetic exchange on the costs of decarbonizing Europe
Climate & Capital
12 Climate and Energy Myths
IOP Science, Research Letter
Can a virus and viral ideas speed the world's journey beyond fossil fuels?
The Electricity Journal
US nuclear power: Status, prospects, and climate implications
The Christian Science Monitor
The grab-a-paintbrush approach to climate change
